About Goat Planning and Jeff Batson

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Goat Planning is a client servant

Goat Planning Insurance and Jeff Batson are client servants with a mission to help everyone get trusted, cost-effective recommendations. With your input, we guide and present advice to solve your need for the protection of you and your family. Our, goal is to make the process easy and give you peace of mind. (Virginia Life & Health License # 1236200; National Producer Registry # 19629974)

Better Business Bureau

Goat Planning Insurance is accredited by the Better Business Bureau and is a Veteran Owned business.

Goat Planning is an independent Life Insurance and Health Insurance agency. Goat Planning works with over 30 insurance carriers. By using many carriers, Goat Planning Insurance is able, without bias, to recommend to clients the best solution to their problem, based on,

  • Financial condition
  • Occupation
  • Veteran status
  • Health
  • Age
  • Smoking
  • Family
  • Goals
  • Budget

About Jeff Batson

Jeff Batson life insurance headshot

Jeff Batson is the managing broker of Goat Planning. Jeff is a licensed Life, Health, Accident, and Fixed Annuity agent. His National Insurance Producer Registry # is 19629974. He holds licenses in 28 states, but primarily meets clients face-to-face in West Central Virginia (Shenandoah Valley).

Jeff Batson is an independent agent as is the agency of Goat Planning offering over 30 insurance carriers. He therefore, without bias, represents the client to find the best policy and the lowest cost based on their unique needs, age, desires, health, and budget.

Jeff Batson – Personal

Jeff Batson life insurance and his dog Puck

Jeff Batson lives in Staunton, VA with his wife, 2 dogs, 1 cat and 1 fish. Jeff was born in Connecticut and has also lived in Elizabethtown NC, Atlanta GA, Charleston SC, Indianapolis IN, and Nashville TN.

Jeff Batson has been married to Anne since 1988. Jeff has 2 sons, 1 daughter-in-law, and 1 grand-daughter who all, unfortunately, live overseas.

Jeff Batson served 6 years in the US Navy. USS Simon Bolivar SSBN-641, a ballistic missile submarine out of Kings Bay GA.

Jeff Batson is an active Scottish Rite Freemason, member of VFW, motorcycle rider, IndyCar race fan, and enjoys hiking in the Shenandoah Valley.

Jeff Batson is an alumnus of Northwest Catholic High School in West Hartford CT (although not Roman Catholic), Vanderbilt University in Nashville TN, and RPI in Troy NY.